deployed_codeCRM for healthcare software companies

You're evaluating a CRM?
e-health.CRM meets the requirements catalogue that generic systems leave open.

As a software company in the German healthcare market you sell SaaS to regulated healthcare providers and operate with small teams across service, marketing and sales. e-health.CRM is built for exactly that – not retrofitted for it.

Born out of running our own healthcare product family – proven in real sales to midwives, nursing services and therapists.

hub
Service · Marketing · Sales
One contact, one view
bolt
Zero-touch onboarding
Trial → paying customer, hands-free
fingerprint
IK segmentation
Audiences by provider type
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GDPR · German data residency
Regulation-ready for healthcare
Built for evaluators

Put your requirements catalogue next to this page. Every requirement a healthcare software company typically raises appears below as a row – with its concrete implementation in e-health.CRM alongside.

Most CRM platforms are built horizontally: broad, generic, for every industry and therefore for none in particular. e-health.CRM is vertical – for companies that sell regulated software to German healthcare providers. That closes exactly the integration and compliance gaps you would otherwise have to retrofit onto a generic tool.

One platform instead of three tools

Service, marketing and sales on one contact

e-health.CRM brings together the three teams that in many software companies work with separate tools and separate truths. Whoever picks up a conversation sees the full history – from the first mailing to last week's call.

support_agent
Customer Service
Tickets with SLA tracking (priorities I–III + Lead), team routing, notes and escalation automation.
campaign
Marketing
Prospect database, multi-channel campaigns with QR/link tracking, newsletters and engagement timelines.
trending_up
Sales
Pipeline with activity logging and end-to-end prospect-to-customer conversion tracking.
contacts
Contacts directory
Non-provider organisations too – health insurers, suppliers, agencies, partners – each with their own inquiries.
history
Complete history
Campaigns, engagements, inquiries, calls and emails – chronologically on every contact page.
Onboarding & billing

From trial to first invoice – with no manual step

The customer-facing app consumes the API; e-health.CRM creates contract, licence, communication room and billing automatically – and bills two business lines in one system, with cleanly separated invoice series.

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Trial registration
Creates the customer record, contract and a dedicated communication room; verification and payment mandate run through API endpoints.
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Payment & invoice automatically
Trial→paid without staff: payment by SEPA direct debit, card or PayPal, then automatic invoices per billing cycle with line items. Incl. promo codes for multiple promotion types with automatic step-up.
account_tree
Software & services – one system
Software licences and percentage-based services in separate invoice series and VAT treatments.
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Accounting & price catalog
Accounting workflow from volume submission to SEPA collection; a central price catalog with VPI audit trail.
category
Multiple products, one system
Several products or brands from one installation – each with its own catalog, pricing model and invoice series. Completely different pricing models side by side; a prospect can span more than one product line.
Support & feedback loop

Support that thinks with you – all the way to a shipped feature

Support is a dialogue: customers reply from your app, resolve issues themselves, receive structured knowledge. And an inquiry becomes a tracked request or bug report in one click – with the status flowing back into the app automatically.

forum
Two-way tickets
Customers reply from your app, the team sees it in real time; self-resolution and auto-reopen. Aligned message bubbles distinguish customer, staff and internal note.
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Knowledge base & templates
How-to articles, FAQs and reusable checklist templates, attached to a ticket in one click – tickable in your app.
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Feature requests
Suggestions straight from the app; the team converts an inquiry in one click; status (Under Review, In Development, Shipped) is pushed automatically.
bug_report
Bug reports with triage
Submitted from the app incl. platform and expected vs. actual behaviour; severity low to critical; lifecycle with automatic status push.
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Diagnostic access
Practice owners grant temporary full access – with a visible banner during the session and one-tap revocation.
Marketing & pipeline

Fill precisely, follow up precisely

Your public presence feeds the CRM automatically, campaigns address exactly the right subset, appointments become leads. Every prospect moves through a defined funnel.

01Leadcold contact, first mailing
02Qualifiedresponded, follow-up
03Demodemo invite to qualified
04Proposaloffer
05Won / Lostclose
public
Website feeds the CRM
Contact forms, newsletters and inbound mail become inquiries automatically; QR and link attribution down to the individual practice.
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IK segmentation & live count
Bundesland, funnel stage, IK type, software in use, campaign history and engagement – the audience size updates live.
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Automatic rollout
One rollout record per prospect with its own tracking token – no list export, no import.
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Competitor targeting
Targeted win-over campaigns via the „current software“ filter, at the right moment.
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Appointments become leads
Calendar bookings sync into the CRM, matched to customer/prospect; unknown bookers become sales leads.
request_quote
Quotes & proposals
A built-in quote calculator computes complex B2B pricing in real time; one click turns it into a branded PDF proposal with number, validity and status lifecycle – shared through a secure per-prospect data room.
headset_mic
Sales-call workspace
Prepare, conduct and document calls from reusable talking-point templates – targeting a prospect, an individual contact person or a customer, with next-action tracking. A §7 UWG gate blocks advertising calls to non-consented cold prospects, enforced by the system.
Requirements catalogue

The requirements matrix

A typical CRM requirements catalogue for a healthcare software company – row by row, with the implementation in e-health.CRM.

checkMet Available in production schedulePlanned On the roadmap
RequirementImplementation in e-health.CRM
groupsTeam- & contact-wide foundation
Shared 360° view of every contact across service, marketing and salescheckMet
All three teams work on one record per contact – no silos between separate tools.
Ticketing with SLA tiers, team routing and escalationcheckMet
Priority levels I–III plus Lead priorities, ownership routing, notes, escalation automation.
Sales pipeline with activity logging and conversion trackingcheckMet
Pipeline with activity logging and end-to-end prospect-to-customer tracking.
Complete contact history – every touchpoint in one placecheckMet
Campaigns, engagement events, inquiries, outbound calls and emails chronologically per contact.
Directory for non-provider organisations (insurers, suppliers, agencies, partners)checkMet
Beyond prospects and customers, a dedicated Contacts directory — each organisation with its own inquiries, every external relationship in one place.
Named contact-persons directory per prospectcheckMet
Every prospect carries multiple named contacts (owner, practice lead, staff) – individually viewable and callable, not just the practice.
publicWebsite & channel integration
Inbound emails to functional addresses captured automatically as inquiriescheckMet
Automatic inbound parsing turns mails (support@, anfragen@ …) into inquiries, classifies by origin and routes to the right team.
Contact form, newsletter & waitlist straight into the CRMcheckMet
Sign-ups land as engagement events, link to known prospects and are confirmed via double opt-in.
Legal documents (T&Cs, DPA, SLA, EULA) delivered on request automaticallycheckMet
Delivered by email; requesters are automatically added to the prospect pipeline.
QR and tracking-link attribution in real timecheckMet
Every campaign material carries a unique token that ties interactions to the individual prospect.
Appointments from calendar booking pages captured automaticallycheckMet
Bookings sync with no re-entry; every appointment appears in the Bookings view and on the contact detail page.
Bookings auto-matched to customers/prospects, unknown bookers become leadscheckMet
Matched by attendee email; unknown bookers become sales leads. Bookings can be linked to support inquiries.
boltSelf-onboarding & billing
Trial registration without any manual CRM stepcheckMet
Registration via the app creates a customer record, a contract and a dedicated communication room.
Verification, activation codes and payment mandate via APIcheckMet
API endpoints consumed directly by the customer-facing app.
License, slot and billing management automatedcheckMet
License management, usage slots and billing enforcement run automatically, incl. voucher and promo pricing.
SEPA direct debit & subscription management integratedcheckMet
SEPA direct debit and subscription management are part of the platform – no separate billing system.
Self-onboarding payment by card, PayPal or SEPA direct debitcheckMet
Fully validated trial→paid chain: payment mandate → subscription → automatic invoice; the customer lands on a confirmation page and the app reflects the paid plan automatically.
Special-conditions promo-code engine incl. trade-show issuancecheckMet
Promo codes for conference, software-switch, starting-a-practice and more – each with its own discount, validity and automatic step-up; admin surface, batch generation and booth issuance with prospect capture (deduplicated).
receipt_longBilling & invoicing
Automatic invoice generation per billing cycle with line itemscheckMet
Invoices are generated automatically with full line-item breakdowns and collected by SEPA direct debit without staff involvement.
Two business lines with separate invoice series and VAT treatmentscheckMet
Software licenses and percentage-based services run in separate invoice series — cleanly delineated in one system.
Role-based accounting workflow (volume → draft → issue → SEPA)checkMet
A dedicated Accounting section guides accountant roles through the entire flow in one place.
Central price catalog with audit trailcheckMet
Plan, add-on, bundle and congress action prices centrally managed; every change logged with VPI history.
Several products/brands with separate catalogs and invoice seriescheckMet
One installation, each product line with its own catalog, pricing model and invoice series – cleanly separated.
Different pricing models side by side; a prospect across multiple linescheckMet
Flat SaaS, tier/seat/usage and percentage-based fees in parallel; a prospect can be associated with more than one product line.
Branded DIN 5008 invoice PDFs, Customer ID and Steuernummer supportcheckMet
Invoices as DIN 5008-compliant PDFs with logo and address window; human-readable Customer ID (K-NNNNN); Steuernummer for VAT-exempt Heilberufe alongside VAT ID.
campaignMarketing & campaigns
Segmentation by provider type, region and software in usecheckMet
IK classification codes, Bundesland filter and software tracking as multi-select criteria.
Automatic campaign rollout without list export/importcheckMet
On confirmation, one rollout record with a unique tracking token is generated per matching prospect.
Per-prospect status & response trackingcheckMet
Status per prospect: Planned, Dispatched, Responded, Converted, No response, Suppressed.
Campaign analytics with funnel and response ratecheckMet
Funnel bar across all rollout statuses, response rate and a live activity feed linking back to the prospect.
Competitor-aware targeting (win-over campaigns)checkMet
"Current software" filter with include/exclude – targeted win-over campaigns at the right moment.
Suppression & over-contacting protectioncheckMet
Campaign-history filters and an automatic suppressed flag on objection.
Quote creation with calculation and branded PDFcheckMet
Built-in quote calculator (tiers, seats, usage, discounts, promotions); output as a branded PDF with number and validity, calculation snapshotted.
Quote status lifecycle and secure document sharingcheckMet
Status from draft through sent to accepted/declined/expired; shared via a per-prospect data room.
forumCommunication
Click-to-call directly from the contact recordcheckMet
VoIP phone system, every call logged with staff attribution; reason/note/outcome added afterwards.
Outbound email with role-based sender and signaturecheckMet
Personalised senders, HTML signature with logo and legal disclaimer, Markdown in the body.
SMS / WhatsApp status updates & callbacksschedulePlanned
SMS/WhatsApp gateway for status notifications and callbacks – on the roadmap.
Two-way support: customer replies straight from the appcheckMet
Customers reply to open tickets from your app; the team sees them in real time, incl. self-resolution and auto-reopen.
Internal notes separate from customer-facing repliescheckMet
Team-internal notes run alongside the customer thread — cleanly separated, context preserved.
Knowledge base with in-app articles and interactive checklistscheckMet
Structured articles and reusable checklist templates, attached to a ticket in one click; tickable in your app, completion status reflected back.
Feature requests from the app with status trackingcheckMet
Customers submit suggestions in the app; inquiries become tracked requests in one click, status changes are pushed back automatically.
Bug reporting with platform, severity and triage lifecyclecheckMet
Submitted from the app incl. platform and expected vs. actual behaviour; severity low to critical; status Confirmed → In Progress → Fixed → Closed with automatic push. Internal reports without customer link supported.
Temporary diagnostic access to the customer workspacecheckMet
Granted by the customer, with a visible banner during the session and revocation at any time with one tap.
Structured sales-call workspace with templates and next-actioncheckMet
Calls from reusable talking-point templates; target selectable (prospect, contact person, customer); next-action with due date; completed calls flow into the sales pipeline.
§7 UWG consent gate for advertising calls, server-enforcedcheckMet
Advertising calls to non-consented cold prospects are blocked – by the system, not the individual agent.
shield_lockCompliance & operations
GDPR-compliant data handling with German data residencycheckMet
Designed for the regulatory framework for healthcare providers in Germany.
Bidirectional API to the customer-facing appcheckMet
Full API: trial, activation, license, billing and Matrix communication room.
Real-time notifications per customer and teamcheckMet
Matrix-based push notifications per customer and per team.
Compliance gate (KYC) before service starts, server-enforcedcheckMet
A per-service KYC checklist (e.g. GwG identification, assignment, SEPA mandate); an offer cannot be confirmed until every item is complete – optionally with a capacity waiting list.
Audit-proof document storage and auto-generated legal documentscheckMet
Signed documents in EU object storage with audit log and retention; assignment declarations and SEPA mandates generated automatically from templates.
Lifecycle statuses with GoBD-safe soft-close (no hard deletion)checkMet
Active / Pending closure / Closed; closed customers are retained with reason and date for GoBD compliance; campaigns default to active records.
Tiered master-data sync from the customer appcheckMet
Practice and staff data flow into the CRM: operational contacts auto-apply, billing and identity changes only after Customer-Service review.

A requirement in your catalogue that's missing here? Talk to us – we'll honestly classify it as "met", "planned" or "not intended".

Interfaces

Technical integration capabilities

The inbound and outbound channels e-health.CRM uses to connect your operations.

ChannelDirectionDescription
Email (inbound)Inbound parsing converts emails into CRM inquiries.
Email (outbound)Transactional email delivery with personalised sender + signature.
SMS / WhatsAppPlanned: SMS/WhatsApp gateway for status updates and callbacks.
VoIP (click-to-call)VoIP phone system, call logging.
NewsletterDouble opt-in, sync with an email marketing service.
App (your software)Full API: trial, activation, license, billing, Matrix room, master-data sync.
MatrixReal-time push per customer and per team.
Calendar bookingsBookings from calendar pages sync into the CRM, auto-matched to customers/prospects (unknown → lead).
Decision aid

Why not a generic CRM

What you'd have to retrofit onto a horizontal standard CRM – and find out of the box in e-health.CRM.

Generic CRM
removeCreate inquiries manually
removeGeneric contact records
removeSeparate billing system
removeGeneric email templates
removeNo app integration
removeManual onboarding
removeOne-way support tickets
removeStatic help articles
removeOne billing model
removeNo feedback loop
removeNo bug tracking
removeNo appointment tracking
removeCustomers & prospects only
removePrices live in a spreadsheet
removeSingle product / one price list
removeNo compliance workflow
removeAd-hoc call notes
removeDelete or archive with no rules
removeMaster data re-keyed by hand
e-health.CRM
checkAutomatic from email, web form or app
checkIK classification, Bundesland, software tracking
checkIntegrated: SEPA direct debit, card/PayPal + automated invoice generation
checkRole-based senders, HTML signature, disclaimer
checkFull bidirectional API to the customer-facing app
checkZero-touch: trial → paying customer incl. first invoice
checkTwo-way conversations: customer replies, self-resolution, internal notes
checkKnowledge base + reusable checklist templates, attached to a ticket in one click
checkTwo brands, two invoice series, two VAT treatments — one system
checkFeature requests: suggestions from the app, in-app status tracking, one-click conversion
checkBug reports from the app with platform & severity, triage lifecycle with status push
checkCalendar bookings synced in, auto-matched, unknown bookers become leads, linkable to tickets
checkPlus a Contacts directory for insurers, suppliers, agencies and partners — each with its own inquiries
checkQuote calculator → branded PDF proposal → client data room, with a status lifecycle
checkMulti-product: separate catalogs, pricing models and invoice series in one CRM
checkCompliance-gated onboarding: waitlist, server-enforced KYC gate, document storage, auto legal documents
checkSales-call workspace: talking-point templates, per-person targeting, next-action, §7 UWG gate enforced by the system
checkLifecycle statuses with GoBD-safe soft-close – never hard-deleted, history retained with a closure reason
checkTwo-way master-data sync from the app: operational contacts auto-apply, billing/identity changes stage for CS review
Is e-health.CRM right for you?

e-health.CRM is built for software companies that …

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sell to regulated healthcare providers under German law.

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run a large prospect base with structured campaign capabilities.

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offer a SaaS product – or want to grow it into automated self-service onboarding.

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operate with small teams across service, marketing and sales.

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require GDPR-compliant data handling with German data residency.

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want their CRM tightly wired to website and customer-facing app.

Pricing

Transparently priced — no seat trick

A hybrid model of platform fee, seats and usage — no dressed-up teaser price that turns into a surprise in the quote.

typically effective
€75–125
per seat / month

depending on tier (Core · Professional · Enterprise), seat count and active end-customer volume. The seat rate is the anchor; the platform and usage share make up the effective price.

Included in the price: sales, marketing, customer service, billing and payment processing – one system instead of stacked point tools.

Platform fee+ Seats+ Usage

Launch offer: 25% off in the first year, setup waived – for every new customer.

Request a quote

We calculate your case precisely — including the consulting and project share for rollout and integration. All prices excl. VAT.

For your evaluation

Frequently asked questions

Is e-health.CRM a product or a project?

e-health.CRM grew out of running our own healthcare product family and is in production use. For your context we set it up together and wire it to your website, app and channels – as a guided rollout, not a self-service download.

What does IK-based segmentation mean in practice?

The prospect database is built on the German healthcare IK (institution identifier) codes. That lets you segment precisely by provider type – midwives, physiotherapists, outpatient nursing, therapists, health insurers – and combine it with Bundesland, funnel stage, software in use and engagement.

How does zero-touch onboarding work technically?

The customer-facing app consumes the e-health.CRM API. Trial registration creates a customer record, contract and communication room; verification, activation and payment mandate run through API endpoints; license, slots and billing are managed automatically. The path from trial to paying customer needs no manual CRM step.

Can we run campaigns against an existing competitor?

Yes. The "current software" filter allows include/exclude by product in use. That lets you build targeted win-over campaigns – e.g. when a competitor raises prices or discontinues a feature – and prioritise warm leads within that segment via engagement history.

What about GDPR and data residency?

e-health.CRM is designed for the regulatory framework of healthcare providers in Germany: GDPR-compliant data handling with German data residency, double opt-in for newsletters and automatic suppression handling on objection.

Which channels are available today, which are planned?

Available: email inbound and outbound, click-to-call (VoIP), newsletter (double opt-in), app API and Matrix push. Planned: SMS/WhatsApp via a gateway for status updates and callbacks.

Match e-health.CRM against your requirements catalogue

Send us your requirements catalogue – we'll walk through it row by row in a demo and honestly mark what's met, planned or not intended.